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Go Mobile: How the Best Brands Are Harnessing Mobile Commerce, Marketing and Communications
Original Date: 10/25/2011
Price: $45
Go mobile …or go home. It’s as simple as that. If you don’t have a mobile strategy in place, you’re falling behind. After all, there are 5.3 billion mobile subscriptions worldwide and 72% of the workforce is already mobile, according to MarketingProfs. Learn how to grab your share of the mobile budget and master these emerging tools in this live panel featuring mobile marketing experts from the nation’s leading brands. You’ll learn about mobile industry trends, mobile best practices and emerging mobile consumer behavior, as well as how companies can incorporate mobile into their overall PR, communications and marketing strategies. Panelists:
- David Weiner, Digital Media Manager, PepsiCo
- Lou Tosto, SVP Digital & Mobile Sales, CNBC.com
- Sarah Meron, Vice President, Corporate Affairs and Communications, American Express Company
- Matt Bean, AVP, Mobile, Social and Emerging Media, Rodale Inc.
- Adam Carey, Client Services Director, Imano
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Beyond Google+: How the Best Brands Are Using Social Media to Enhance Corporate Reputation and Grow their Business
Original Date: 9/20/2011
Price: $45
Show & Tell - A one-hour, hands-on panel for business communicators. Moderated by Valerie Simon, Business Consultant, Former Senior Vice President, BurrellesLuce. Panelists:
- Jeffrey Hayzlett, The Hayzlett Group; Best-Selling Author and Former CMO, VP, Eastman Kodak
- Esteban Contreras, Social Media Manager, Samsung
- David Stark, Program Manager, Social Business Services, IBM
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The Wired Water Cooler
Global Companies Taking Internal Communications to the Edge and Making It Work
Original Date:
6/16/2011
Price: $45
See how global companies American Express, Pfizer, and Tiffany & Co. are pathfinding internal communications with new tools and techniques and using them to inform, engage and fire up employees.
Our Speakers:
- Bill Carr, Director, Internal Communications, Tiffany & Co.
- Robert Libbey, Senior Director, Worldwide Colleague Communications,
Pfizer
- Audrey Gray, Vice President, Executive Communications, American Express
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