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Making Social Media Work Internally
Original Date: November 14, 2012
Price: $45
Social media has turned internal communications inside out, creating both opportunities and challenges. Social networks have the potential to empower employees to collaborate on critical company affairs on-line in real-time. These tools can also increase efficiency, create communities and help companies navigate the changing landscape of modern communications. However, over-saturation from traditional channels, technology failures, and internal resistance by senior management are producing a multi-message culture that muffles clear messaging across company constituencies. Panelists:
- Thomson Reuters – Jack Goodman, Head of Communications, Global Growth & Operations
- Pfizer – Bob Libbey, Head of Digital and Social Communications
- Time Warner Cable – Sue Hendrickson, Director of Employee Communications
- Wall Street Journal – Simon Constable, Columnist and Author of The Wall Street Journal Guide to the 50 Economic Indicators (Moderator)
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Mad Men vs. Crazy Clients:
An Insider’s View of the Agency/Corporate Dynamic
Original Date: September 19, 2012
Price: $45
NY/IABC's first fall panel, Mad Men vs. Crazy Clients on September 19 featured a dynamic panel of widely respected, high level executives from the communications industry. Professionals from both corporations and agencies networked over breakfast before viewing an animated discussion from industry leaders including: GE's vice president of communications and public affairs, Gary Sheffer;Weber Shandwick's president, Andy Polansky; Korn/Ferry's managing director, Richard Marshall; and moderator Valerie Di Maria, principal of the10company. Key points of the panel included: how to develop successful client/agency relationships; how clients and agencies can achieve mutual success; what's required to be a successful agency vs. corporate executive and what it takes to switch sides; and what's on the horizon for communications jobs. Panelists:
- Weber Shandwick, Andy Polansky, President
- GE, Gary Sheffer, Vice President Communications and Public Affairs
- Korn/Ferry, Richard Marshall, Managing Director
- Moderator: Valerie Di Maria, Principal, the10company
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Powerful Video Storytelling
Original Date: May 30, 2012
Price: $45
Best Practices, Tips & Tools for Communicators & Marketers
Now, more than ever audiences expect multimedia content. Whether you work for a global organization or a small startup, a B2B company or a consumer-oriented one, affordable and effective tools exist to engage your customers, employees, and other stakeholders. Panelists:
- Jet Blue, Tamara Bentham, Corporate Communications Analyst
- IBM, Jennifer Vickery, Manager, Workforce Enablement
- Onstream George Stemper, Vice President of Development and Sales
- SAP, Gabrielle Boko, Vice President of Marketing
- Moderator: Larry Thomas, President of Latergy, LLC
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Go Mobile: How the Best Brands Are Harnessing Mobile Commerce, Marketing and Communications
Original Date: 10/25/2011
Price: $45
Go mobile …or go home. It’s as simple as that. If you don’t have a mobile strategy in place, you’re falling behind. After all, there are 5.3 billion mobile subscriptions worldwide and 72% of the workforce is already mobile, according to MarketingProfs. Learn how to grab your share of the mobile budget and master these emerging tools in this live panel featuring mobile marketing experts from the nation’s leading brands. You’ll learn about mobile industry trends, mobile best practices and emerging mobile consumer behavior, as well as how companies can incorporate mobile into their overall PR, communications and marketing strategies. Panelists:
- David Weiner, Digital Media Manager, PepsiCo
- Lou Tosto, SVP Digital & Mobile Sales, CNBC.com
- Sarah Meron, Vice President, Corporate Affairs and Communications, American Express Company
- Matt Bean, AVP, Mobile, Social and Emerging Media, Rodale Inc.
- Adam Carey, Client Services Director, Imano
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Beyond Google+: How the Best Brands Are Using Social Media to Enhance Corporate Reputation and Grow their Business
Original Date: 9/20/2011
Price: $45
Show & Tell - A one-hour, hands-on panel for business communicators. Moderated by Valerie Simon, Business Consultant, Former Senior Vice President, BurrellesLuce. Panelists:
- Jeffrey Hayzlett, The Hayzlett Group; Best-Selling Author and Former CMO, VP, Eastman Kodak
- Esteban Contreras, Social Media Manager, Samsung
- David Stark, Program Manager, Social Business Services, IBM
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The Wired Water Cooler
Global Companies Taking Internal Communications to the Edge and Making It Work
Original Date:
6/16/2011
Price: $45
See how global companies American Express, Pfizer, and Tiffany & Co. are pathfinding internal communications with new tools and techniques and using them to inform, engage and fire up employees.
Our Speakers:
- Bill Carr, Director, Internal Communications, Tiffany & Co.
- Robert Libbey, Senior Director, Worldwide Colleague Communications,
Pfizer
- Audrey Gray, Vice President, Executive Communications, American Express
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