Making Social Media Work Internally:
Integration into Traditional Employee Communications and Culture
Social media has turned internal communications inside out, creating both opportunities and challenges. Social networks have the potential to empower employees to collaborate on critical company affairs on-line in real-time. These tools can also increase efficiency, create communities and help companies navigate the changing landscape of modern communications. However, over-saturation from traditional channels, technology failures, and internal resistance by senior management are producing a multi-message culture that muffles clear messaging across company constituencies.
Join NY/IABC and senior communications professionals from the Wall Street Journal, Pfizer, Thomson Reuters, and Time Warner Cable for a critical analysis regarding:
- Overcoming the fear corporate communications and senior executives have of losing control of ‘the message’
- Integrating and managing social media into the organizational culture
- Staging adoption strategically – where your company stands on social media integration
- Moving past early-stage resistances and technology failures
- Delivering consistent authentic communication company-wide while avoiding over-saturation
Thomson Reuters – Jack Goodman, Head of Communications, Global Growth & Operations
Pfizer – Bob Libbey, Head of Digital and Social Communications
Time Warner Cable – Sue Hendrickson, Director of Employee Communications
Wall Street Journal – Simon Constable, Columnist and Author of The Wall Street Journal Guide to the 50 Economic Indicators
||November 14, 2012
6:00 – 8:00pm
(Light refreshments will be served)
235 East 42nd Street – near 2nd Ave.
New York, NY 10017
||$30 for IABC Members
$50 for Non-Members
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Jack Goodman is responsible for communications’ role in building employee engagement and for ensuring that GGO’s business goals are supported by its communications infrastructure, which includes executive communications; tools, training and other communications support for managers; online and social media channels; acquisition communications and employee engagement research.
From 2010 to March 2012, as Global Head, Human Resources Communications, Jack led internal communications in support of Thomson Reuters “people agenda” and its key initiatives around talent, rewards, organizational development, employee engagement and supporting technology.
Before joining Thomson Reuters, Jack was director of w3.ibm.com, IBM’s intranet, where he developed and managed systems to deliver company-wide messaging, enhance the user experience, manage the intranet’s growth and measure its value.
Prior to IBM, he headed global employee communications at McGraw-Hill; co-led the intranet practice at Xceed, a web consultancy; and managed a range of global corporate clients, including IBM, Toshiba, MasterCard and Sprint, during his tenure at the Golin-Harris and Makovsky & Company public relations firms.
Jack holds an MBA from the State University of New York at Binghamton and a BA in sociology, magna cum laude, from Boston University.
Bob Libbey is head of Digital and Social Communications for Pfizer Inc., the world’s leading biopharmaceutical company. In this role, Libbey is responsible for all aspects of Pfizer’s corporate digital media channels and social communications, including the development and execution of an integrated, long-term digital media strategy. He is also responsible for management of the company’s video production facilities.
A pioneer in the development of the strategic approach to business communications, Libbey has worked in all areas of corporate communications during his career and in industries including telecommunications, biotechnology and insurance. He previously led Global Colleague Communications at Pfizer, which he joined in 2005 as an executive speechwriter in the company’s former U.S. business. Prior to Pfizer, Libbey served in executive and employee communications leadership roles at Abbott Laboratories, Amgen, UNUM Corp. and Verizon-predecessor company NYNEX.
An accomplished speechwriter and executive communications counselor, Libbey co-authored “A Best Practices Model for Executive Speech Management Systems,” the first-ever such compendium for executive speechwriting. He has prepared addresses that have been delivered at leading speaking venues around the world and published in a number of speech anthologies. Libbey is a frequent speaker on business communications issues and his writings on communications have been published in a variety of professional journals.
Throughout her 15-year career in internal communications, Sue has worked across a variety of industries, engaging and motivating employees to help businesses meet their goals. As Director of Employee Communications at Time Warner Cable, she creates and executes multi-platform communications plans to convey the strategic direction of the organization and employees’ role in its success. Previously, Sue has led internal communications initiatives at Morgan Stanley, Marsh & McClennan and New York University. A magna cum laude graduate of New York University, she holds a bachelor’s degree in literature.
Simon Constable is a columnist at the Wall Street Journal, author of “The WSJ Guide to the 50 Economic Indicators that Really Matter”, (co-authored with Robert E. Wright) and is host of the News Hub show, which airs weekdays at 4:00 p.m. eastern on WSJ Live. His work has been published at The Wall Street Journal’s website, WSJ.com, and TheStreet.com. Prior to joining TheStreet.com, Constable worked on the corporate staff of General Motors and Delphi and as an executive compensation consultant.
Simon is also a frequent guest on Fox News, BBC, and PBS's Nightly Business Report; a fill-in host for the John Batchelor Show on WABC Radio; and was previously a sr. correspondent for TheStreet.com TV. He has written for the New York Post, the New York Sun, and the South China Morning Post. He has appeared on BBC as well as other radio programs.
Constable holds a degree in economics from the University of St. Andrews in Scotland, an MBA in general management from the Darden School at the University of Virginia, and is a graduate of the Business & economics Reporting program at New York University.
His first book, The WSJ Guide to the 50 Economic Indicators that Really Matter, was an economics category winner in the 2012 Small Business Book Awards at Small Business Trends.