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A Workshop - Social Media Writing: Positive vs. Pitfall Techniques

By popular demand, NY/IABC presents the second of its new writing workshops. Professor Robert Noltenmeier of the NYU Graduate Public Relations and Corporate Communication Program returns to offer his insights on effective social media writing as well as ‘when and when not’ to post on social media.

Topics will include:

  • Social Media for the C-Suite:  – Composing well-crafted blogs and tweets that add value.
  • To Tweet or Not to Tweet – How to write a great tweet, and how to know when not to tweet at all.
  • Meeting Stakeholder Expectations  How to write great social media content that meets the expectations of senior management, media, investors, marketing teams and internal communicators
  •  Striking the Right Balance – Composing effective promotion versus spamming.
  • The Ripple Effect – How to write social media content that positively impacts:
    • Crisis communications
    • Reputation management
    • Customer satisfaction
    • Employee communications

Faculty: Professor Robert Noltenmeier is an instructor with the New York University's Master's Degree in Public Relations and Corporate Communication program. A former president of NY/IABC and cited by NYU for teaching excellence, he has been a communications practitioner for over 30 years.

Light refreshments will be served


WHEN: June 28, 2012
6:00 - 8:30 PM

American National Standards Institute
25 West 43rd Street – 4th Floor
New York, NY 10036


$50 for IABC members
$100 for non-members    

Light refreshments will be served


Advanced registration is required. No walk-ins will be permitted. Attendance is limited to 25 seats.

Online Registration for this event has closed.

You may contact Barbara Coen at 212-253-4092 to be put on a waiting list.

The deadline to cancel and receive a refund for your registration is 5 business days before the event.  Cancellations must be made by email to and must include the name of the attendee.  Refunds will be credited back to the original credit card used for payment.  Refunds will not be available for registrants who choose not to attend an event.

All attendees must be registered to attend an event. NYIABC hosts our events at various locations and the venue security is often very tight.  If your name is not on the door list and payment has not been received, you will not be admitted.

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