Social Media Success: Building a Strategy with High ROI
Social media’s importance to PR and marketing is steadily increasing as brands seek to generate meaningful connections with their audiences. Creating a social media plan, however, is just the first step. How do you measure success? How do you determine the effectiveness of your social media strategy?
Join NY/IABC and social media experts for a new breakfast panel on how to build an effective social media strategy and accurately measure results to maximize your return on investment. We’ll discuss how to:
Benchmark and develop metrics to prove the business case for social media
Track, collect and interpret social media metrics
Identify internal champions and recruit the right team
Prepare for risks and liabilities
An initial networking breakfast will be held during the first 30-minutes of the event.
SPEAKERS
eMarketer, Geoff Ramsay, CEO and Founder
Independent Traveler, a TripAdvisor Co. Liat Perelman, Analytics Manager
Moderator: Alan Morley, Vice President of the Forward Think Group
Who should attend:
Corporate and agency marketing and communications professionals
American National Standards Institute
Tower 52
150 East 52nd Street
6th Floor
NY, NY 10022
COST:
$40.00 Member Rate
$60.00 Non-Member Rate
Breakfast will be served.
ONLINE REGISTRATION:
Online Registration for this event has closed.
If you still wish to attend, cash will be taken at the door. Please bring Photo I.D.
REFUND POLICY: The deadline to cancel and receive a refund for your registration is 5 business days before the event. Cancellations must be made by email to nyiabc@adminoffice.biz and must include the name of the attendee. Refunds will be credited back to the original credit card used for payment. Refunds will not be available for registrants who choose not to attend an event.
SECURITY & ADMISSION:
All attendees must be registered to attend an event. NYIABC hosts our events at various locations and the venue security is often very tight. If your name is not on the door list and payment has not been received, you will not be admitted.
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