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Beyond Google+: How the Best Brands Are Using Social Media to Enhance Corporate Reputation and Grow their Business

Show & Tell - A one-hour, hands-on panel for business communicators

What You'll Learn

You’re missing a huge opportunity if you don’t already have a Google+ plan in place. Google+ already enjoys well over 25 million users—and is projected to be the 2nd largest social network in a year. And, the network’s business pages could give Facebook a run for its money when they are available. But it’s only the tip of the iceberg in terms of new developments in social media. Not only have Facebook, LinkedIn and Twitter responded with new offerings of their own—but new services are being launched weekly. So how can you master these emerging tools to grow your fan base and engage your markets more effectively?

Learn how it’s done when you join this one-hour live panel featuring leading social media experts, cutting-edge marketers and corporate communicators from the nation’s leading brands. Hosted at a NYC studio, this practical panel presented by NY/IABC will not only give you a firsthand peek into the latest from Google+, but it will also show you what’s on the horizon in terms of other social media tools, trends and techniques you must mater to stay ahead. Even better, our panelists have been instructed to give you an exclusive look at their best practices and secrets of success—that’s why we call it a “Show and Tell” series—so you, too, can enhance corporate reputation and shareholder value using the latest in social media.

Moderated by Valerie Simon, Business Consultant, Former Senior Vice President, BurrellesLuce


  • Jeffrey Hayzlett, The Hayzlett Group; Best-Selling Author and Former CMO, VP, Eastman Kodak
  • Esteban Contreras, Social Media Manager, Samsung
  • David Stark, Program Manager, Social Business Services, IBM

Key Takeaways:

  • Social media's growing reach—and why it matters to Samsung, IBM, Hayzlett, and your company
  • Google+ update: The network’s growing reach, plans for corporate pages and first steps companies need to take to increase their Google+ visibility
  • How to integrate your social media channels and existing marketing, communication and outreach programs
  • Best Practices: What companies are doing now to tap into existing and emerging social media channels—and now you can borrow their ideas
  • Actionable tips you can implement immediately to boost your social media engagement and grow your fans organically
  • New social media trends, tools and techniques and how to tap into them
  • Measuring ROI: How to show return for your social media programs

Who Should Attend:

  • Small and Mid-Sized Businesses
  • Public Corporations
  • Non-Profits
  • Government Agencies
  • Public Relations
  • Media Relations
  • Marketing Communications
  • Investor Relations
  • New Media
  • Community Relations
  • Philanthropy
  • Public Affairs


WHEN: Tuesday, September 20, 2011
6:00 - 8:00 p.m. (Networking at 6:30, then panel at 6:30)
235 East 42nd Street
Conference Room 219
New York, NY 10017-5703

COST: IABC Members $20.00
Non-Members $45.00


Online Registration for this event has closed.

You may contact Barbara Coen at 212-253-4092 to be put on a waiting list.

The deadline to cancel and receive a refund for your registration is 5 business days before the event.  Cancellations must be made by email to and must include the name of the attendee.  Refunds will be credited back to the original credit card used for payment.  Refunds will not be available for registrants who choose not to attend an event.

All attendees must be registered to attend an event. NYIABC hosts our events at various locations and the venue security is often very tight.  If your name is not on the door list and payment has not been received, you will not be admitted.


Valerie Simon, (Moderator) Business Consultant, Former Senior Vice President, BurrellesLuceValerie Simon
Valerie is an innovative developer of teams, communities, products and communications programs.  Formerly Senior Vice President, BurrellesLuce, Valerie has directed the implementation of new and upgraded social media products, planned and executed social media initiatives, and used social media to build relationships and sales. She has had the opportunity to work with a gamut of organizations, from Fortune 500 companies to regional hospitals and colleges to help integrate social media channels into existing marketing, communication and outreach programs and demonstrate ROI.  Valerie is passionate about the opportunity social media offers to build communities and business. Valerie is co-founder of #PRStudChat (PR Student Chat), a trending Twitter chat that brings faculty and students together for dynamic discussions with professionals and co-founder of HAPPO (Help a PR Pro Out), an initiative designed to use social media to leverage relationships and help facilitate introductions between employers and prospective employees. An early adopter of Google Plus, Valerie is enthusiastic about the potential Google Plus has for marketers.

Jeff HayzlettJeffrey Hayzlett
Best-selling author and former Chief Marketing Officer (CMO) of the iconic Eastman Kodak Company, Jeffrey Hayzlett is a much sought-after speaker on topics ranging from worldwide business growth, communications, marketing, social networking and mobile marketing. He has become a "Celebrity CMO" according to Forbes Magazine, and organizations around the world are interested in the insights of this social media and marketing expert. He is author of bestseller, “The Mirror Test,” named to Inc. magazine’s “Best Business Books” list. He has also been recognized as one of the Top 10 C-Suite Twitters.
Esteban Contreras
Esteban is the Social Media Manager for Samsung USA, where he leads strategy, management and measurement of the brand’s social presence (ie. Facebook &@SamsungTweets), development of programs like SXSWi 2011, and social integration into campaigns & He also blogs and podcasts about convergence the of technology + marketing + social media at Follow him @socialnerdia and @samsungesteban, and learn more at He has spoken at conferences like SXSWi, CSMSummit & M2C. His work has been highlighted on TNW, Huddle, CNNenEspañol,BeanCast, Mashable, WebStrategist, TechCrunch, FoxNewsLatino & more.

David Stark, Program Manager, Social Business Services, IBM
David StarkDavid is a marketing and business development veteran with over 2 decades of experience in driving the adoption of complex solutions for both small and large organizations. A majority of these endeavors have been focused in B2B within the technology industry. Throughout his career he's become a skilled practitioner in helping organizations to create and articulate a vision and in turn, to align the resources required to execute successfully. David has often found success by leveraging the latest marketing methods and digital mechanisms to meet business objectives. David is presently the Program Manager, for Social Business Services for IBM. In this role, he's driving the strategy, development & adoption of IBM's key internal Social Business enablement platform, supporting IBM's transformation into a social business by increasing the quantity and quality of IBMers participating in social digital experiences.

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