Social Media: Its Critical Role in Crisis Communications
Tuesday, December 7, 2010
6:00PM - 8:00PM
IABC wrapped up 2010 with a program on Corporate Crisis in the age of Social Media. Jennifer Dervin, head of Corporate communications for JetBlue Airlines offered an exciting overview of the myriad of things JetBlue is doing, internally and externally to communicate immediately and effectively with it's customers, the media and it's employees.
This program offered those attending terrific insight into the creative and specific use of social media to manage JetBlue's reputation. Jenny Dervin offered a candid assessment of how it approaches an issue in everyday operations, and in less than perfect situations, from snow and ice, delayed flights, or "accidentally deployed chutes." After twenty minutes of Jennifer's presentation, the remainder of the 2 hour program was filled with audience interaction with a lively Q&A.
And..... in a surprise drawing among those present, Jennifer gave away two free round-trip tickets to a lucky attendee to any destination JetBlue flies. Talk about an early Christmas!
Stay tuned for IABC's first offering of the new year, where Social media will be addressed from an entirely different perspective: that of the role of social media in publicly held companies. Stay tuned for the announcement.